From the blog
Stop the leak in your app's funnel
Paywalls, onboarding and monetization — what actually moves app revenue.
Mobile App Onboarding Best Practices: Process & Checklist
Mobile app onboarding illustrates the value of an app (not its features) and can drive revenue if done correctly. Best practices include: keeping onboarding screens between 3-5, pushing paywalls or permissions screen after showing value, and avoiding any friction.
Onboarding
Find Your App's Aha Moment & Design Onboarding Around It
An app's core value becomes apparent to users, resulting in improved acquisition and driving revenue. Using user data, teams can identify when this emotional aha moment is for their users, and design onboarding to accelerate it.
Onboarding
Boost App Activation: Fix Onboarding in the First 60 Seconds
The first 60 seconds of app onboarding are critical to user retention. Users are more likely to stay after they see immediate value - make it easy for users to experience immediate value with minimal friction. This will boost activation as well as revenue.
Onboarding
The App Store Purge Is Just Getting Started — How to Survive Apple's Crackdown Before It Hits Your App
Apple furthers its App Store enforcement spree by banning accounts and removing apps. To keep their apps on the store, developers must prove they're not manipulative both with paywalls and AI spam.
App Store
Best Mobile App CRO Agencies for Revenue Growth
User friction often causes revenue leaks in mobile apps; specialized CRO agencies help app makers optimize onboarding, paywalls, app store pages and other leaky funnel areas to drive monetization.
Conversion